Rethinking the Role of Communications

Rethinking Communications in Social Organizations

What is the role of communications in our organizations or activism? Are we managing to change history with them? You will find in each video essential clues to rethink the role of communications in your organization or activism:

New Communications Paradigm: The Basic Framework

To inspire our audiences, it is not enough to just spread information: we need a clear and consistentgoal. Find out how to do it:

To Profile our Audiences: How to Do It + An Example

Who are the people we need to connect with to achieve social change? Let’s find out:

To Define a Communications Strategy

What do we need to create a communications strategy that represents our intentions for social change? You will learn the essential elements:

Building Narratives

How to raise, position and spread narratives that are aligned with the values ​​of our audience groups? Let’s find out:

Where Do You Place Communications in Your Organization?

Communication must go from being a secondary element to becoming the central axis of the strategy that guides our actions. Find out how to do it:

Collectively, we are going to change history! Let's continue this training process by going through each module.